The Obsessed Mastermind · Planet Obsessed

Fully booked in March.Refreshing your inbox in May.

YOUR MISSION

“keep it polite”
– said fear

“why doesn't it look
like it does in my head?”
– said Canva at midnight

“what will they think?”
– said your LinkedIn

“stick with the beige”
– said your old brand

“so… what is it you
actually do?”
– asked a potential client

“this feels so forced”
– said your gut

“maybe I should rebrand… again”
– said 2am you

“I'll just keep it general”
– said the people pleaser

“say what you really think,
look and feel like your brand,
and they'll turn up to the call
already sold”
– whispered Planet Obsessed

Sound familiar?Three black holes swallowing your marketing.

BLACK HOLE 01

Your message won't sit still.

You can't put your point of view into words, so every time you sit down to market you flip-flop, water down what you offer, and clients still have to ask what you actually do.

BLACK HOLE 02

Your vision is stuck in your head.

You can see exactly how your brand should feel, like a vintage travel magazine or a gallery at dusk. Then you open Canva or ask AI, and what comes out looks like everyone else's.

BLACK HOLE 03

They lurk, but don't buy.

People circle your world for months before saying “not right now”, and sales calls are spent convincing instead of welcoming.

MISSION 01LEAD · MONTH 1

Centre of gravity

Your point of view becomes the thing everything orbits, so the right people get pulled in. Finally know the real problem you solve, who you're for, what makes you different and where you're going.

ESCAPES BLACK HOLE 01

Your message won't sit still.

MISSION OBJECTIVES

The Hero Story Session. A guided workshop that defines who your brand is really for, what it stands against and the transformation it sells.

The Growth Compass. A one-page map of your ideal client, positioning, messaging pillars and priorities.

The Alien Audit. Would an alien understand what you do? See your world the way a lurker does, and where you're losing people.

MISSION 02BE · MONTH 2

The identity portal

Become the creative director of your own brand. Turn the world you can see in your head into an identity you can actually make, and direct, without design skills.

ESCAPES BLACK HOLE 02

Your vision is stuck in your head.

MISSION OBJECTIVES

Creative director. Translate your taste into references, rules and prompts, so AI, Canva or a designer makes what you see, not what they guess.

Brand identity. Guidelines that feel like you, so everything you put out is consistent.

Alter ego. The identity, habits and routines of the founder who embodies your point of view.

MISSION 03SERVE · MONTH 3

Cosmic connection

Content that connects with clients before you ever sell. It's not selling, it's serving. And a digital universe that says exactly what you offer.

ESCAPES BLACK HOLE 03

They lurk, but don't buy.

MISSION OBJECTIVES

Your landing page, designed by me. Built around your point of view, so it says who it's for in five seconds.

Your lead magnet. You create it with my guidance, and I connect the sign-up so emails land straight in your list.

The Trust Builder. Case studies and testimonials that show, in words and visuals, how you help.

Hi, I'm Kim.

I worked at ASOS and Farfetch before I started For Good Club, where I help founder-led businesses get the online side of their work to sell. I care as much about how it looks as about what it earns.

I left corporate too, and I've had the booked-out months and the quiet ones. The Obsessed Mastermind is the process I use with one-to-one clients, run in a small room, with me designing for you.

MY UNFAIR ADVANTAGE

Consumer brands obsess over what a stranger feels in the first five seconds. Most service businesses never think about their clients that way. I bring the playbook from ASOS and Farfetch, how people really decide to buy, to coaches, practitioners and consultants.

FORMERLY

growth and design for two of fashion's biggest online stores.

EXPERIENCE

12 years

in marketing and communications.

Stop chasing clients.Become the planet they orbit.

Say what you really think and not everyone will climb aboard. The right people will be obsessed. Ten founders fly first — and more of me in the cockpit than any crew after you will get.

THIS FLIGHT / BOARDING NOVEMBER

£588

YOU SAVE £4,300

3 months · 10 seats

The designed-by-me concept, landing page and templates fly on this flight only.

EVERY FLIGHT AFTER / JAN 2027

£4,888

6 months

From forgettable online to the one your dream clients are obsessed with.

Fully booked in March.Refreshing your inbox in May.